Point of View: Tracy John

Being recognised by the Institute of Event Management (IEM) holds great significance for me. It validates my expertise and dedication to the events industry and opens up opportunities for further growth, learning, and development.

By being actively involved with the Institute, I can contribute to and learn from a community of like-minded professionals who share my values and dedication to creating more environmentally conscious and socially responsible events. This involvement not only enhances my knowledge and skills but also enables me to make a positive impact on the industry as a whole.

Looking ahead, my aspiration is for the IEM to emerge as a dominant global authority in the events industry. The organisation should aim to establish benchmarks for excellence, foster innovation, and champion sustainable practices within the sector.

Furthermore, providing a comprehensive range of CPD courses tailored specifically for event professionals will eliminate the need for them to seek educational opportunities from other professional bodies to enhance their industry knowledge and expertise.

Attending the A Greener Future conference last February was a transformative experience. The conference featured its inspirational founder, Dr Teresa Moore; Attitude is Everything, who connect disabled people with the music and live event industries to improve accessibility; and Julie’s Bicycle, the pioneering non-profit that is mobilising the arts and culture sectors to take action on the climate, nature and justice crisis.

Their insights on eco-friendly event practices, the importance of sustainable sourcing, and reducing carbon footprints left a lasting impact on me.