Point of View: Dale Parmenter

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Dale Parmenter
Honorary Founding Fellow of IEM
https://www.linkedin.com/in/dale-parmenter-8997799/?originalSubdomain=uk

As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them.

Dale Parmenter has been in the presentation and communication industry for over 40 years. He left school with one goal to run his own business, after just 3 years the opportunity arose and Dale took it, operating at first from a small outbuilding at his parents’ home.  Today drpg is recognised as one of the leading integrated, full-service presentation and communication groups, winning agency of the year multiple times. The drpg team comprises of over 350 specialists across seven locations in Worcestershire, London, Windsor, Leeds, Manchester, Germany, Ireland and the USA.  Dale is passionate about nurturing new talent and putting his people first. drpg has appears in the Sunday Times best 100 companies to work for list at number 16 and in 2020 has been awarded the Investors in People Platinum standard, one of only 70 companies in the UK. In 2015 he was presented with the events industry personality of the year and in 2016 honoured with a fellowship award for services to Communication, presented at the House of Lords.

Q What does the IEM mean to you?
A The IEM is a great vehicle to set the standards and drive the event industry forward.

Q Why did you decide it was important for you to get involved?
A I will always support anything which promotes employment in our industry and looks to raise standards.

Q Where do you hope to see the IEM in 20 years’ time?
A I would like to see the IEM as the go to organisation for the events industry, where all those involved within the industry input in and get something from the institute. Whether training, accreditations and promotion of the events sector.

Q What is your favourite event related memory?
A A project I produced back in 2012 was the most stressful yet rewarding ever.  It was for Lloyds Banking Group; it started as a fairly normal HR conference for 300 delegates. However we decided to hold the event in a South London school which had numerous challenges.  Against all the odds our ‘Back to School’ event was incredible. Combining 300 HR managers with 750 students from all backgrounds in a day of activities, live performances and learnings. The head teacher at the time said, ‘this school fails its students every day and today it failed no-one’.  The project won multiple awards and recognition, although I found it incredibly challenging it was probably the most rewarding event I have ever been involved with.

Also see https://iem.institute/honorary-founding-fellow-dale-parmenter/

 

Headline: Inaugural Founding Fellows and Partners announced

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The Institute of Event Management held its Inaugural General Meeting on 19th October 2020.  At this meeting the following first tranche of Founding Fellows and Partners were announced:

Honorary Founding Fellow: Dale Parmenter

Founding Fellow: Candice Kass

Founding Partners: University of Suffolk and UWE Bristol

Susan Spibey, who opened the meeting, said, “I am thrilled to be able to announce the IEM open for membership, welcome my Directors to our Inaugural Annual General meeting and confirm these Founding Fellows and Partners on this auspicious day”.

Applications for Founding Fellows and Partners are still being accepted up to 30th November 2020.  For more information go to https://iem.institute/invitation-to-become-a-founding-fellowpartner/

 

Headline: Thank you to PlanetIMEX

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Thank you to PlanetIMEX and everyone who joined us for our session on 16th October.  Special thanks go to our excellent Chair, Calum di Lieto, Editor C&IT Global, and Event Manager, Maciej Mikolajczak.

The feedback and enquiries we have received are so encouraging.  We welcome all your thoughts, ideas and support to help us make this a professional body of which we can be proud.

If you missed it, or would like to watch again, you can do so below.

Headline: Open for business

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We are delighted to announce that The Institute of Event Management is now open and accepting affiliate members – here

The Directors will hold an inaugural AGM at 3pm this afternoon and announce the first tranche of Founding Fellows/Partners as we move into the next phase of our journey.

 

Headline: Countdown continues

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IEM will release more information about it’s plans and how you can get involved at PlanetIMEX today.  If you haven’t already done so, you can Register here

IEM welcomes anyone who is interested in professional event management and calls upon those people to support the work of championing professional recognition and the development of the events sector.

Affiliate, or ‘ungraded’ status, is open to anyone who wishes to be part of the IEM family and is assigned to all members on first joining.  Affiliates will not have voting rights and will not be able to hold office in the Institute.

Also see Membership Grades.

 

‘Graded’ memberships will be available from January 2021.
Graded members will have full voting rights, will be able to hold office in the Institute and will be allowed to use the following letters after their name:

  • Associate Member (AIEM)
    This is the first level of graded membership that confers designatory letters upon an individual.
  • Member (MIEM)
    This is the second level of graded membership that confers designatory letters upon an individual.
  • Fellow (FIEM)
    This is the third and final level of graded membership that confers designatory letters upon an individual.

Upgrades will be assessed through various Pathways:

  • ‘Experiential’
    – The number of years of hands on event management experience, which will need to be evidenced by a supporting CV and letter of testimony by an employer or client(s).
  • Degree
    – Either an IEM Accredited Event Management degree or an Event Management degree, which will need to be evidenced by a supporting certificate.
  • ‘On the job’
    – An Apprenticeship or Training course, ideally IEM Accredited, which will need to be evidenced by a supporting certificate or letter of testimony from the training provider and/or employer.
  • Continuous Professional Development (CPD)
    – A short course, ideally IEM Accredited, or any relevant short course with recognised learning content, which will need to be evidenced by a supporting certificate or letter of testimony from the training provider and/or employer.
  • ‘Professional commitment’
    – The number of year of IEM membership, which will be confirmed the IEM Membership database.

Below are the proposed criteria for each level of membership:

Grade Pathway
Experience OR Degree OR Combination
IEM Accredited OR Not IEM Accredited On the Job OR CPD AND IEM Membership
AIEM 3 years UG or PG UG or PG plus 1 years experience or combination 1 year 1 year 2 years (continuous)
MIEM 5 years UG or PG plus 2 years experience UG or PG plus 3 years experience or combination 1 year 1 year 3 years (continuous)
FIEM 10 years UG or PG plus 5 years experience UG or PG plus 6 years experience or combination 1 year 1 year 5 years (continuous)

 

If you have any thoughts or suggestions on the proposed Upgrade criteria please get in touch.

 

Headline: Deadline extended for the final time!

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We are still getting enquiries for our Founding Fellow/Partner offer and therefore are delighted to advise that the deadline is being extended, one last time, to ensure that everyone who wants to get involved can.

We are extremely grateful for this interest and practical support, which we very much need.

The new deadline for applications is 30th November.  We will, as promised, announce the Founding Fellows and Founding Partners to date at our inaugural AGM on 19th October, and additional support after the final closing date – we can then champion the Events Profession together.

For full details on this initiative and how to apply go to https://iem.institute/invitation-to-become-a-founding-fellowpartner/

 

Diary: Join us at PlanetIMEX

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In the midst of a pandemic which shut down events with such ferocity at the beginning of the year, there is no better time than now – as we slowly and cautiously view the future – to launch the professional body for event management.

We are honoured to be invited to join the global family of PlanetIMEX 2020.  This Session is an opportunity for you to learn how the IEM will support and help develop the thousands of event professionals around the world seeking to redefine their role. The IEM is being established to provide professional recognition, continuing professional development and a body of knowledge.  In addition it will be a resource for those who need to know more about events for business, economic, professional and social impact.

IEM at PlanetIMEX on 16th October 2020

Please note session timing 12:00h to 13:00h ET   [17:00h to 18:00h UK]

Welcome and Introductions chaired by Calum di Lieto, Editor C&IT Global

Talking Points – Open Session

A look at how the reputation of the events sector needs to carry more weight with  government, businesses and individuals.

Topic 1. Influencing  government The industry struggles to prove its worth within governments across the world, due to the value of events being diluted within each sector  they operate in, or due to falling under the wider umbrella of ‘tourism’.  Why is this a problem and what can be done to create a stronger voice?

Topic 2. Business perceptions
The events sector is hyper-competitive due to very few barriers to entry. Therefore event agencies can launch and compete for business against long-established competitors with very few hurdles in place. This does however make it difficult to assess talent at a business and individual level. What can be done to overcome this issue when it comes to both client acquisition and talent acquisition?

Topic 3. Individual exposure
Professionals in the events sector often fall into this occupation and then just work their way up. But the industry is constantly evolving, requiring individuals to have their own Continuous Professional Development programme (much like other disciplines). How can individuals further develop their skills and rise in their careers?  How can the sector bring entry-level talent into events more smoothly and in a way that creates a more professional delivery from the very beginning?

Participants in the Session are invited to put their comments and questions on these topics ahead of the session or on the day.

Presentations:

Defining the Opportunities for Events Professionals with Susan Spibey FRSA, IEM Board Chair

Building the IEM Professional Community with Diane Earles FMAAT MCIM, IEM Director

Register here

 

Headline: Count down begins!

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The count down to the Institute of Event Management opening for membership on 19th October 2020 has started!

The long anticipated professional body for event managers will go live in just two weeks time and in the run up to it we are continuing conversations with anyone who will listen, including Calum de Lieto who will be chairing our session at PlanetIMEX on 16th October – details to follow soon.

If you aren’t up-to-date with where we have come from, then have a look at the following links:

The UK Events Report, interview with Caroline Jackson – https://iem.institute/the-jackson-interview-the-uk-events-report/

The Journey so far by Susan Spibey, Chair of the IEM Board of Directors – https://iem.institute/the-journey-so-far/

#BuildBackBetter Skills for Events Summit – https://iem.institute/buildbackbetter/