Point of View: Kathryn Jones

Kathryn Jones
Events Officer at University of Central Lancashire
www.linkedin.com/in/kathrynannjones

As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them.

Kathryn has worked in her current role of Events Officer for just over two years.  Prior to that, she completed an MA in Tourism, Hospitality and Events Management while working at the University of Cumbria organising careers events for students.  She also has experience in the corporate sector organising networking events, dinners and exhibitions for Cumbria Chamber of Commerce.

Key events in Kathryn’s current role at the University of Central Lancashire include: Student Recruitment Events, Conferences, VIP Events, a Royal Visit, Building Launches, Business Events, annual Degree Show, annual Science Festival and University Graduation Events.  The university’s science festival welcomes around 15,000 people over three days and Graduation events 30,000 over two weeks.

Kathryn has experience in event operations and safety management, with a focus on creating Event Safety Management plans, Event Control Centre processes and Crowd Safety Management plans for our large on-campus festivals and events.  Leading on operations management and crowd safety management on the ground at events is something she particularly enjoys and she is developing her skills in this area on the University of Cumbria’s Event Operations and Safety Management advanced diploma course.

Q What does the IEM mean to you?
A A chance to network, work on my development and meet other event professionals. I also think it’s important to have a professional body that represents the events sector. The work we do is specialised, and is not covered by the majority of other professional bodies.

Q Why did you decide it was important for you to get involved?
A I’ve been looking for a professional body to join for a while now.  However, I did not feel that the others available fully represented the work I do.  Some look at conferences, others at marketing and I work on a wide variety of events and in a range of different areas of events so  I want the opportunity to connect with others that do the same.

Q Where do you hope to see the IEM in 20 years’ time?
A Members from across the events sector (those working on different types of events and in different areas of events), offering regular relevant CPD programmes, an annual IEM conference (or similar) and regular networking opportunities.  Supporting the development of new Events Professionals, offering mentorship at different levels, e.g. for those at different points in their career.  Offering a professional voice on relevant government policy and industry developments.

Q What is your favourite event related memory?
A It’s tricky to choose just one, but our first on-campus graduation event comes to mind.  In summer 2019, Preston Guild Hall, traditionally the venue for our graduation events, closed unexpectedly.  This left us six weeks to rearrange the event and no venue to do it in.  On top of that, we were about to begin the build for Lancashire Science Festival, a large three day event held on-campus at the end of June.  There were no other suitable venues in the city, so we decided to host the event ourselves.  We transformed our sports centre into a graduation hall, hired in a large marquee for the post-event celebration and repurposed surrounding buildings to make space for gowning and photography.  One of my key areas of focus at the time was Event Safety Management, including the coordination of our Event Control Centre.  Having done both for Lancashire Science Festival, I was asked to transfer this work to Graduation, making sure we had sufficient safety management and command structures in place.  We were only successful because we worked collaboratively with teams across the university.  Particularly the Health and Safety, Emergency and Security Management and Estates Teams.  We came together as an extended team, putting all we could into making the event happen.  The first on-campus graduation event has left a legacy.  We continue to use our Preston campus for the summer and winter graduation events.  It also improved our relationship with teams across the university, enabling us to continue to host successful large events on campus.  I look forward to getting back to our large physical events once we are able.  My favourite memory from the above? Having a drink with the graduation team once the final ceremony was done.  We all deserved it I think!

 

Headline: Repurposing the Business of Events

Creating – Engaging – Informing – Learning – Promoting – Transforming

This paper is the first in a series being prepared by Susan Spibey, IEM Executive Board Chair, on Repurposing the Business of Events to support the Events Sector worldwide. It formed her presentation on 28 January 2021 at the Virtual #BuildBackBetter Round Table organised by Positive Impact towards UNFCCC COP-26 Climate Change Conference Glasgow November 2021.

The world has changed, every human on the planet has been impacted by the Covid-19 virus and there is no going back.

BUT we as Event Professionals now have a great opportunity in 2021 to take the lead to help in the process of ‘#buildingbackbetter’ through repurposing the business of events.

This year the UK hosts the UN Conference on Climate Change COP-26. Yes it is an ‘event’ and the whole country has the opportunity to make its mark on this timely and momentous occasion in the race to Zero Carbon. A paradigm shift is required for the UK Events Sector to position itself as the world leader in responding to the UN Sustainable Development Goals. The Institute of Event Management is now in the process of redeveloping its national occupational standards into a suite of professional standards which will include the common thread of sustainability at all levels of event management from creation through to delivery, evaluation and legacy. We now have the opportunity to further embed innovation into our everyday actions of organising events sustainably.

IEM ACTION
The way forward is redevelopment of the professional standards for event management ensuring sustainability is embedded as a common thread throughout.  The Institute of Event Management (IEM) is a professional body based on the standard UK model which will aspire to become chartered once it fulfils the necessary criteria. It will provide professional recognition to individuals and support employers in the development of skills and training towards opportunities for lifelong learning. As a professional body it will work with a Panel of Stakeholders (Employers, Trade Associations, Individual Practitioners and Specialists) on building ‘Skills for Events’ to:
• establish Skills for Events Panel, representative of the whole of the sector (see Event Sector Matrix)
• define the professional standards required for event management at every level of the sector (see Event Sector Matrix)
• review current best practice and existing standards to determine whether they remain fit for purpose
• revise existing standards or create new ones as necessary
• ensure sustainability, inclusion and diversity are embedded into the standards
• agree levels of professional recognition for individuals through three routes – accreditation, experience or ‘on the job’ learning eg the
apprenticeship model
• submit standards for approval and implementation
• agree model for accreditation

IEM INVITATION
The way forward is to become an IEM stakeholder to ensure a sustainable talent pipeline; support the review of standards; creation of new standards; and a Higher Level Apprenticeship in Sustainable Event Management, positioning the UK as world leader.  The IEM opened to members in October 2020. Our Founding Partners and Fellows include the Association of Event Management Educators, individual
Institutions, organisations, Professional Event Organisers, and individual practitioners from a range of organisations.  The first task is to transform the current framework of occupational standards into a suite of professional standards setting out core knowledge and behaviours as well as identifying key competencies and specialist knowledge requirements. The key purpose being to set the international benchmark for
the events profession, using the standards to make better decisions, act with confidence, drive change and enable career progression.
In developing the standards and pathways to professional recognition the IEM will engage with all those who recognise the importance of the role of a professional skills body for the events sector and in the benefits of professional recognition and lifelong learning opportunities.
As the accrediting body, the IEM will offer professional recognition to individuals, raise the profile of the sector worldwide, provide a body of
knowledge, and the opportunity for upskilling and lifelong learning. Its continuous professional development opportunities will mostly be offered through third party accredited suppliers and institutions.  In developing its services, the IEM will provide opportunities for global
connections, lifelong learning, peer engagement, together with a body of knowledge.

IEM INVITATION
The way forward is to join the IEM Skills for Events Panel to ensure the professional standards remain fit for purpose, promote sustainable best practice, innovation, opportunities for upskilling and professional recognition.  In its response to planning for the UN Conference on Climate Change COP-26, the IEM is planning to:
(a) Produce the new Professional Map for Sustainable Event Management Standards in collaboration with the UK and wider events sector, including all who have to organise events for many different reasons.
(b) Produce the accreditation framework and process for courses delivered by Institutions and Organisations.
(c) Create the IEM Qualification Framework to define membership levels of: Associate [AIEM], Member [MIEM] and Fellow [FIEM]
(d) Campaign for a Higher Level Apprenticeship in Sustainable Event Management with specialist modules for exhibitions, meetings, outdoor events and festivals.
(e) Campaign to move the ONS Standard Occupational Codes [SOC] to the Professional level and include events in the Standard Industrial Code (SIC).
(f) Promote the Profession’s sustainability goals worldwide and encourage supply chain businesses and partners to join the campaign.
(g) Ensure the development of ISO20121 Sustainable Event Management planned for 2022 and being led by the UK British Standards Institution [BSI] meets the needs of IEM’s Sustainable Event Management Standards and the Profession globally.
(h) Enable UK Event Professionals to connect with the Global Community of Event Professionals to work collaboratively and sustainably in sharing business opportunities as well as building knowledge and skills.
(i) Establish a strong pipeline to maintain creative, innovative and sustainable solutions in event management to ensure continuity and
long-term sustainable development of the profession.

The way forward is to recognise the value which a professional body for the events sector can bring to UK Event Professionals and Event Professionals worldwide post-pandemic and post-Brexit. The IEM is working with the Office for National Statistics and BVEP Vice Chair
to further develop the SIC and SOC Codes to ensure they are fully understood by employers and all event professionals.
The IEM has already engaged with Government Departments BEIS, Cabinet Office, DCMS and DIT together with Nations and Regions, the APPG for Events and leading public, professional and trade bodies to promote the benefits of a professional body for the Events Sector for mutual benefit.

The IEM is also further developing engagement opportunities with international stakeholders in the events sector for mutual benefit.

 

Point of View: Jenny Davies

Jenny Davies
Deputy Events and Duty Manager at Buckinghamshire New University
https://www.linkedin.com/in/jenny-davies-660b3037/

As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them.

Jenny is in Commercial Events hire at Bucks New University which includes coordinating venue hire, internal events support, filming location hire, Summer School management, Graduation and Welcome Week.  Prior to that she was involved in Recruitment Events organising Open Days and Applicant Visit Days across three campuses, organising and attending UCAS Fairs across the UK for student recruitment, attending European recruitment fairs in France and Spain, and running the Student Ambassador scheme.  Jenny has also done freelance work for London New Years’ Day Parade, UK School Games, Royal Albert Hall events, BBC Countryfile and fundraising events.  She has also done volunteer work for International Scouting trips and Marsh & Micklefield Big Local Outdoor Cinema Events.

Q What does the IEM mean to you?
A The chance to get a professional recognition for my career, the chance to network with like minded individuals, to share professional work standards and complete relevant, accredited career training.

Q Why did you decide it was important for you to get involved?
A My workplace is not a ‘standard’ events location, but my skills are transferable so being able to get recognition for this and to have my work recognised under the IEM banner if I decide to move to another events role.

Q Where do you hope to see the IEM in 20 years’ time?
A Offering support and benefit to its members across all strands and variations of events management: conferences, accredited courses, networking, jobs board, sharing best practice, inclusivity and mentoring.

Q What is your favourite event related memory?
A At the London New Years Day Parade, one of the most fun things I’ve done is drive the roads around Green Park and Piccadilly at 6am on New Years Day in Golf Buggy’s before the roads were closed – a unique experience! In subsequent years I’ve also followed the parade of horses, shovelling, so each year has offered a very different role!

 

Point of View: Laura Miller

Laura Miller
Director of the Match Group at VIP Matchdays

As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them.

Laura is a Director of VIP Matchdays, an experienced corporate hospitality and events company with over 20 years’ in the industry, specialising in finding the absolute best hospitality packages for clients at key events and venues around the UK and abroad.  Prior to that she was Head of Hospitality at Super League Hospitality – the Official Hospitality Partner to Betfred Super League, responsible for the delivery of hospitality for their key events: Magic Weekend and Super League Grand Final – Head of Commercial at Doncaster Rovers FC – responsible for the day-to-day management and strategy for the business side of the football club, managing a team of commercial staff to deliver a sponsorship budget of £1.4m. – and Project Manager at International Stadia Group – raising over £60million in revenue streams for Football and Rugby Clubs and their New Stadia.

Q What does the IEM mean to you?
A The events sector has always been hugely important to us as a company but also me as an individual. The hospitality agencies have not been represented throughout the pandemic but we see the contribution of event managers everyday to support and help the sector and clients. We know what it takes to run an amazing event we hope IEM can help young people get into the industry and show them this too.

Q Why did you decide it was important for you to get involved?
A We decided to get involved because we wanted to show our support for the industry in the hardship that it has experienced in the COVID-19 pandemic and want it to bounce back. It is now the perfect time to transform the industry to bring more young people into the events sector and we think IEM is the perfect way to do this.

Q Where do you hope to see the IEM in 20 years’ time?
A To provide training courses, prompt people to have qualified people or experienced event companies to manage more events for clients and more representation for event planners.

Q What is your favourite event related memory?
A Nothing beats seeing your team win at Wembley and I was very fortunate to experience the ultimate day out back in 2008 – I saw my own hometown team (Hull City) promoted to the Premier League via the Wembley Play Off Final on the Saturday then going back the next day to watch my club I worked for Doncaster Rovers, beat Leeds Utd to be promoted the Championship on the Sunday. An amazing weekend of memories never to be forgotten.

 

Rachel Jones

Point of View: Rachel Jones

Rachel Jones
Events Officer at Teesside University
https://www.linkedin.com/in/rachel-jones-29021631

As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them.

Rachel is a Microbiology graduate, but science and she parted ways in the final year of her  studies when she was elected as a Students’ Union officer. Following this, Rachel joined Teesside University’s Student Recruitment Team and part of the job was to deliver small events, where she discovered that was what she loved to do.  Rachel was keen to do a postgraduate course and her manager suggested an Events Management Master’s, which she completed in 2014 with Leeds Beckett University, and then secured a role as the Events Officer in 2017 delivering the University’s corporate events calendar with the support of a small team.

Q What does the IEM mean to you?
A I’ve been involved in professional bodies in the past; they provide a great network full of ideas, support, and inspiration. They were invaluable to me early on in my career and I’ve been privileged to give back by delivering training sessions to newer members. This is what the IEM means to me – a start for those new to the sector, helping established event professionals improve, and being a supportive network for all.

Q Why did you decide it was important for you to get involved?
A I completed my Master’s degree in 2014 and have been in a dedicated events post since 2017. I’m at a stage of my career where I’d like to branch out my network in order to develop myself and the IEM is a perfect opportunity for this. As an in-house event professional, it’s important to get out there and work with others in order to improve what I do, and give something back to the industry I’m part of.

Q Where do you hope to see the IEM in 20 years’ time?
A We’re in such a diverse industry but we often share a similar set of challenges. I see the IEM as offering a network of contacts, shared resources and experience, but above all I see the IEM as being a voice of the industry.

Q What is your favourite event related memory?
A This is cliché but it really is hard to choose, so I’ll have to give some highlights: I was lucky enough to get to go to the Radio 1 Big Weekend in 2019 when it was a few miles away from my home. To see some of my favourite artists so close to my home was great and took me back to the days when the Roadshow would come to the very same location when I was younger. I was lucky enough to go to a gig at Lust Glaze Beach in Cornwall a few years ago – it’s a truly unique setting and added so much to the event. As an organiser, it would be the first set of Summer graduation ceremonies after I joined our events team. It was the culmination of months of planning, was my biggest event since taking up my post, and there was such a lovely atmosphere.

 

Point of View: Prof. Dr. G. Keith Still

Prof. Dr. G. Keith Still
Director at Crowd Risk Analysis Ltd
https://www.linkedin.com/in/gkstill/

As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them.

Keith specialises in teaching the principles and applications of Crowd Safety and Crowd Risk Analysis and he developed an MSc in Crowd Safety and Risk Analysis at Manchester Metropolitan University.  He has over 30 years of experience consulting on major events around the world (UK, USA, Australia, Saudi Arabia). His projects include the crowd management planning for the Royal Wedding (UK 2011), Manchester United and Manchester City Victory Parades (UK 2011), Westfield (UK 2012), Olympic Park (Sydney 2000 and UK 2012), Al-Haram (Saudi Arabia 2000 – 2012), Al Jamarat (Saudi Arabia 2000 – 2005), Texas, USA (SXSW/Austin 6th Street 2010 – 2013), Kendal Torchlight Carnival, UK (2013), Manchester City (Etihad Stadium) development (2014), Commonwealth Games (2014, 2020).  He has developed several leading crowd simulations systems (including the original Legion crowd modelling software, the Paramics UAF interface, Myriad, Shepard, Dwell modelling, Tawaf and the 3D RTDS tools) and written a book “Introduction to Crowd Science” which covers the last 30 years of teaching the principles and applications of the crowd sciences, modelling, monitoring and managing crowds in the built, and complex spaces.  Keith is also an Expert Witness in crowd safety, crowd risk analysis and personal injury at events and has worked on cases in the UK, Europe and USA.

Q What does the IEM mean to you?
A Professional body directly related to my field of expertise.

Q Why did you decide it was important for you to get involved?
A Keeping in touch with the industry.

Q Where do you hope to see the IEM in 20 years’ time?
A Professional standards for crowd safety and risk analysis.

Q What is your favourite event related memory?
A Working with the Saudi Government on Hajj projects – 3,000,000 people per day passing through design elements I had signed off on for safety.